PRESS RELEASE – for immediate release

Contact: Erin Callanan erin@callananklein.com 617-431-1171

FIFTH ANNUAL BOSTON GLOBE TRAVEL SHOW TO TAKE PLACE FEBRUARY 19-21, 2010

Vacation Outlet Signs on as a Lead Sponsor

Boston, MA, August 4, 2009 – The Boston Globe has announced that the fifth annual Boston Globe Travel Show will take place on February 19-21, 2010 at the Seaport World Trade Center in Boston.

The Boston Globe Travel Show is one of the largest consumer-attended travel shows in the United States. In 2009, more than 17,000 consumers and 1,600 travel trade professionals attended the show, making the 2009 show the most successful to date. More than $4 million in travel was booked on the show floor in 2009, across more than 250 exhibitors.

Vacation Outlet, a leader in discount travel packages and cruise vacations, has signed on once again as a lead sponsor of the 2010 show. Vacation Outlet has sponsored The Boston Globe Travel Show since 2006 and has had firsthand experience with the success of the show.

“Vacation Outlet is proud to be a lead sponsor of The Boston Globe Travel Show for the 5th year in a row,” said Jeffrey Sherota, senior vice president, Vacation Outlet. “Vacation Outlet has been providing our customers with land and cruise vacations at outlet prices for 23 years. We take great pride in offering our customers extreme savings and remarkable service 24 hours a day, 7 days a week, 365 days a year.”

The 2010 Boston Globe Travel Show will feature a variety of pavilions showcasing travel destinations from around the world, cruise specials, adventure travel, vacation rentals, vacation planning and packages, and much more. The show also will include cultural seminars, music and dance presentations, cooking demonstrations, and an array of activities for the entire family.

“Since 2006, The Boston Globe Travel Show has established itself as the destination for those looking to plan and book a vacation,” said Sam Martin, chief advertising officer, The Boston Globe. “For those travel professionals looking to reach New England travelers, The Boston Globe Travel Show has become a must-attend event.”

The 2010 Boston Globe Travel Show will be open to the public from 5:30-8 p.m. on Friday, February 19, from 10 a.m. - 6 p.m. on Saturday, February 20, and from 10 a.m. - 5 p.m. on Sunday, February 21. Travel trade professionals are welcome throughout the weekend, with an exclusive trade-only viewing time from 3:30-5:30 p.m. Friday, February 19.

For more information about exhibiting at the 2010 Boston Globe Travel Show, visit www.boston.com/travelshow or contact Liesl Robinson at 888/210-8895. To learn more about sponsorship opportunities, contact Ted Petersen at 617/929-7080.

About The Boston Globe:
The Boston Globe is wholly owned by The New York Times Company, a leading media company with 2008 revenues of $2.9 billion, which includes The New York Times, the International Herald Tribune, The Boston Globe, 15 other daily newspapers, WQXR-FM and more than 50 Web sites, including NYTimes.com, Boston.com and About.com. The Company’s core purpose is to enhance society by creating, collecting and distributing high-quality news, information and entertainment.

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