The Boston Globe Travel Show

Conference Agenda
Speakers and schedule subject to change.

REGISTRATION:
FULL CONFERENCE: $10
Must present valid travel-related business card. Includes Friday coffee and breakfast bakeries, admission to all Friday seminars and workshops, Option to attend EXCLUSIVE Sandals Resort Luncheon, Evening Industry Reception, & Friday-Sunday Show admission.

The first 150 Full Conference Attendees receive a complimentary lunch courtesy of Sandals Resorts!

7:00A

Registration Opens / Continental Breakfast Courtesy of Sandals Resorts

8:30A - 1:00P

EXCLUSIVE Sandals Specialist Certification Training Seminar
This 4-1/2 hour workshop fulfills the educational component for the CERTIFIED SANDALS SPECIALIST PROGRAM. We cover everything you need to know about Sandals, Beaches and Grand Pineapple resorts and how to earn more by selling our very profitable Luxury-Included Experience. As the most profitable resorts, we will spend time on all the commissionable extras and exciting new incentives. We teach a strategy for understanding our room categories and selling up with confidence.

We include a marketing guide with step-by-step instructions for implementing proven business-generating activities and so much more. Attendees will receive a detailed workbook manual, collateral kit, certificate of completion and be well on their way towards becoming a Certified Sandals Specialist with a host of additional benefits. Agents will come away with renewed enthusiasm and confidence selling Sandals and be able to earn more profits on every booking.

Wendy White, Regional Training Manager, Unique Vacations

1:00 - 1:50P

LUNCHEON - Sponsored by Sandals Resorts
How Sandals/Beaches have more quality inclusions than any other resort on the planet

Joe Pereira, Regional Director of Sales-Northeast, Unique Vacations

2:00 - 2:30P

USING SOCIAL MEDIA TO YOUR ADVANTAGE

The lead expert behind JetBlue’s successful social media program details how you can use the same tools in your own business to effectively sell travel.

Marty St. George, Senior VP – Marketing & Commercial Strategy, JetBlue Airways

2:00 - 3:55PM

OPEN MEETING – ADVENTURE TRAVEL TRADE ASSOCIATION

To facilitate networking among suppliers, destinations, media, and adventure travel agents, and travel media, ATTA will deliver an “Adventure Travel Industry Briefing,” with industry survey results, market size data and a synopsis of emerging trends. Following are group discussions on the economy, key market forces, marketing strategies and ideas, how travel agents and suppliers can work together effectively, and what lies ahead for the industry.

Chris Chesak, VP - Business Development

2:30 - 3:55P

CLEVER WAYS TO CLOSE THE SALE
(New in 2011 – 10 Credits to CLIA Certification)

Everyone wants to close more sales. But how can you take your closing skills to a higher level? This CLIA seminar will clarify the mindset you need to make closing something you do for clients, not to them. And it will reveal dozens of closing strategies – some tried and true, others very much “out of the box” – that can make you a genuine close-that-sale expert.

Bernie Blomquist MCC, CTC, Director of Training, Cruise Lines International Association (CLIA)

4:00 - 5:30P

Show Floor Open Exclusively to Travel Industry Professionals

4:30P

Welcome and Travel Industry Opening Reception (Show Floor Stage)

5:30 - 8:00P

Show Floor Opens to Public (Travel Industry Professionals Also Welcome)

2012 ADVISORY BOARD MEMBERS:
• Rick Carlson, Cruise Specialist, Cruise Planners
• David Crooks, Sr. Vice President, Product & Operations, World Travel Holdings (WTH)
• Barbara Nelson, Board Member, Professional Travel Agents of North America (PTANA) – New England
• Bob Newman, MCC, Senior Cruse Specialist, Cruise Brothers
• Nigel Osborne, President, Virgin Vacations USA, Inc.
• Monique Peragine, Owner, Trips-A-Plenty Travel
• Irene Ross CTC, Board of Directors, American Society of Travel Agents (ASTA)
• David Thrower, Boston Area Director, National Association of Career Travel Agents (NACTA)